Google Reviewing Play Store Apps Manually

Google Reviewing Play Store Apps Manually

The search engine giant Google is now manually reviewing Google Play apps before they go live on Google Play Store. This new process involves a team of experts who are responsible for identifying violations of Google Play developer policies earlier in the app life cycle. Obviously, this reviewing process will eliminate a lot of spammy, low-quality and malware apps from the Play Store.

Google also introduces a new age-based rating system that will help developers better label their apps and games for the right audience. 

Eunice Kim, Product Manager at Google Play said in a post, "We know that people in different countries have different ideas about what content is appropriate for kids, teens and adults."

"This change will give developers an easy way to communicate familiar and locally relevant content ratings to their users and help improve app discovery and engagement by letting people choose content that is right for them," Kim added.
Developers can complete a content rating questionnaire for each of their apps and games to receive objective content ratings. Google Play’s new rating system includes official ratings from the International Age Rating Coalition (IARC) and its participating bodies, including the Entertainment Software Rating Board (ESRB), Pan-European Game Information (PEGI), Australian Classification Board, Unterhaltungssoftware Selbstkontrolle (USK) and Classificação Indicativa (ClassInd). Territories not covered by a specific ratings authority will display an age-based, generic rating. The process is quick, automated and free to developers. 

Apps without a completed rating questionnaire will be marked as "Unrated" and may be blocked in certain territories or for specific users. So the developers are advised to sign in to the Developer Console and complete the new rating questionnaire for each apps.

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